In 2024, the personal computer market is expected to grow by 8% as consumers are eager to upgrade their pandemic-era computers, seeking devices with artificial intelligence capabilities. The surge in generative AI is driving PC sales, as consumers strive for smarter devices that enhance productivity and leisure experiences. Microsoft will end support for Windows 10 on October 14, 2025, potentially spurring a wave of upgrades across hundreds of millions of devices and propelling sales of the next generation of personal computers. 2024 is anticipated to see a rebound, with companies like HP introducing AI-enabled PCs to support market growth.